Instagram is a social platform where people are free to post photos and videos as and when they feel like. Where photos and videos that are not upto date and lack attractiveness may find you having a hard time gaining engagement with your audience, even the best of pictures might fall short if not for a good caption to back it up.
The captions you use along with your graphics are a key component of being able to construct a brand image on the network. Having captions that are catchy allows one to establish forming a connection with the audience, also helping with increasing the engagement rate. This thus works wonders for your page as the Instagram algorithm work on the basis of the page’s engagement rate.
Captions help in adding content to one’s posts, they help describe the brand’s personality. It is a space where one is free to be able to express themselves and entertain the audience by grabbing their attention. Captions can include upto 2200 characters in length and around 30 hashtags. Using hashtags is a great way to get a superior reach for your page and your brand. That being said, they must be included in the caption, as they help maximize reach. The instagram search has a separate search function just for hashtags, thus showing its importance.
While there may be only 30 hashtags allowed in a caption, usually even 30 are not required. What one must be aware of while drafting their caption is that the length of the caption is not important. It must be able to grab attention and be easy to read and follow. Infact having a shorter caption ensures all of the above, as it get not only easy to read but can grab attention easily, also it is far kore likely to be read by thr audience if it is not very lengthy.
In the caption you could crack jokes, share stories, personify your business, or do whatever you believe that works for you.
Captions give you the space to engage with your audience. You could use it to ask them questions, generate debates, offer them a chance to win prizes and so on. Content on Instagram is prioritized on the basis of its engagement and interest, hence more the engagement, more likely it becomes for your posts to be seen by a wider group of audience, thus increasing your chances of getting famous. With so much competition, ones company must stand out by personifying itself through the usage of an engaging competition.
Here’s what you need to know to be able to come up with your own original Instagram captions .
1. Know your audience
It can be easy to tailor your Instagram marketing strategy if you know your audience well and can cater to their needs and expectations.
According to the Instagram demographics the largest group of users is between 25 to 34 years olds, and it is of the opinion that women in this category slightly outnumber the men. But these are only the broad statistics. To be able to create the best Instagram captions as per your audience, you must be aware of who is following you and what sort of content are they seeking out for.
2. Place the most important words at the beginning of the caption
If you are writing a long caption you must still keep the most important words describing what you want to tell your audience at the beginning! This way t
hey are able to get a jist of what you’re trying to convey and also being engaged at the same time.
3. Use hashtags smartly
Only use those hashtags that are relevant to the post and target audience. Don’t use an excessive amount as they may crowd your post and make it difficult to read.
4. Call to action
If you want your audience to be taking a specific action after viewing your post, don’t be afraid to ask them to do so. If you want them to have a look at your website, direct them to the link you have uploaded for the same in your bio!
Amazing!!