How to make money on Instagram in 2021 ( 5 ways)

One must ask, Can you really make money on Instagram or is it just for celebrities?

The answer is YES, you can! At the company’s Creator Week,2020,Mark Zuckerberg said that ”Our goal is to be the best platform for creators like you to make a living,”.

Instagram Business states that 60% of people use Instagram to discover new products, 80% of them follow a minimum of one brand page, 200 million accounts view a business profile each day, and 66% of them don't follow these accounts.

These statistics speak for themselves! The opportunities are endless.

But WHERE DO YOU START?

If you have an Instagram account, you have already taken the first step towards making money on it! Want to know how? Here are a few ways:

Switch to a Business Account.

People love to discover new products through Instagram and hence in the past few years Instagram has been a major sales generator for businesses. ( especially the new small businesses starting out!) Features like the shop button, product tags and the easier shopping process make it more user friendly and hassle-free.

You can also link your website to Instagram. This will help you market your products on your IG which will in turn direct traffic to your website.

Your customers are already out there! Just find your niche and use the correct hashtags and keywords!

Influencer Marketing is the key!

Have you noticed that most people seek out their peer’s recommendations and trust common people more than the brands! Your followers seek transparency from you. More the number of followers, more the reach and engagement from your posts. Once you build your influence ( just be your true self!), brands then approach you. You can go the other way around too. But its always better to have brands approach you! Be very careful while selecting a brand. Make sure you believe in what they do.

These are the basic steps you can follow once you create a presence:

• Create a sponsored post on Instagram

• Mention the correct hashtags and mentions ( As mentioned by the sponsor)

• Share it and get paid!

Create Instagram filters.

If you are a creative person, here's an opportunity! The Spark AR Studio helps you create AR filters on IG stories. Over 500 million people watch or create numerous Instagram stories each day. Imagine the potential reach a filter or mask has!

Hence, companies create IG masks and filters to promote their products. Some companies look for people or brands with talent who specialize in creating these filters! This is a great and creative way to earn money on this platform.

Become an IG coach.

Do you have a lot of ideas and a massive engaging following? Here's an idea, why not make money out of it.

Influencers, content creators, business owners and other people using Instagram want to know how you built a following on Instagram and then monetize on it. You can talk about your understanding of the Instagram algorithm, marketing tips for Instagram growth, real Instagram growth, trending post ideas, and on.

These are just a few. And if you already have a huge following, you’d have more topics to share with your audience.

By writing cations.

You didn't think of this one, did you?

Most brands these days plan to invest more money, time and effort on social media platforms. They have amazing in-house content creators but small businesses seek out freelance talent in order to cut down their social media marketing costs. Hence they look for people who can write up captions for them at a low cost.

To become a person who provides this service, you just need a good Social media marketing portfolio. Stand out and show them what makes you different.

Concluding thought:

There are a lot more ways to make money on Instagram. The platform allows you to follow your passion and help you earn from it. All you have to do it do what you love. Do not start with the intention of earning money.

Create, share with your audience, use all the tools the platform has to offer, and then you’ll earn from it.