How Digital Marketing works on Instagram

In this how-to guide of Instagram, our blog focuses on how digital marketing has become an integral part of Instagram.

Oh, I forgot to post on my Instagram after my beach vacation. But it’s never too late to upload a throwback photo, is it? Don’t we all love to share our experiences on Instagram?

It's become a routine for most of us to check our Instagram first thing in the morning and sometimes even before brushing out teeth. (Guilty pleasure: can't function without my cup of coffee first thing in the morning along with mindlessly scrolling through my Instagram feed)

So, let’s talk about how the digital marketers have used this to their advantage and dive deeper into what and how digital marketing via Instagram works! In today’s digital world, marketers are constantly looking for innovative ideas to engage with their Target audience. Instagram is a growing social media platform with 800 million active users monthly, which makes it pretty obvious that it can reach a good portion of the target market, connect and influence the buying behaviour of the millennials and the Gen Z. The data reveals that the leadership of the visual platforms is already 34.7% higher than non-visual platforms.

According to the study Social Media Trends Report Q3 2020, conducted by Socialbakers, Instagram is the most popular visual marketing platform amongst today’s tech-savvy millennials.

What comes to your mind if I were to ask you how do you get to know about products or services on Instagram? I am most certain that the first thing that comes to your mind is INFLUENCERS and hence influencer marketing comes into the picture.

Influencer Marketing

Influencer marketing is a convenient entry point for brands to increase their reach and influence their viewers’ buying behaviour. And what we can infer from this is that our favourite influencers/models/celebrities are somehow controlling our purchases by influencing our behaviours. this can be executed by finding a content creator who is active in your niche, this helps to create content featuring your product or service which can further be shared with their audience. Ultimately, it will help drive awareness of the products and services, which eventually might lead to sales.

Let's discuss a few essential elements for a successful Instagram marketing campaign:

• Instagram marketing should feature original and organic content that resonates with your brand or the product you want to promote.

• It should align with your audiences' interests.

• It should promote engagement and therefore, increase your reach.

Here are some of the best marketing tips on Instagram:

1. Switching to a business account

Following are the steps to convert an account into a business profile:

In order to switch your account to a business profile, head to the settings tab and click on “Switch to Business Profile”. Switching to a business account has its benefits as it helps an account to grow.

Before starting a small business or a professional account on Instagram, the most important step involves turning your current account into a business account.

2. Use the Instagram Marketing Tools to analyse the business growth

Instagram provides free marketing tools which helps you gain insights on various aspects like engagement score, impressions, the reach of a story/post, etc. These statistics can further be studied based on their demographics in order to target a specific audience based on their age, gender, active hours, location, etc. these marketing tools are available on Instagram for free and helps us boost engagement.

3. Clearly define the account goals

Digital marketing through Instagram has a different meaning for different marketers. Some marketers would want to focus on creating an online presence for their business, or increase the brand awareness, or market their product/service to attract new leads, or sell their product/service directly through Instagram.

In order to achiever their pre-determined goal or goals the marketer needs to clearly define their goals.

4. Use hashtags wisely

The last but not the least tip is to make use of the hashtags wisely as they are a key way to increase the account’s visibility and discoverability.

Instagram has a feature where you can use up to 30 hashtags in an Instagram post. But, here’s a tip you probably don’t want to do that. We recommend using between six to ten hashtags per post.

Here are few tips to use your hashtags efficiently:

· Use relevant hashtags

· Specific to the niche in order to cater to your target audience