6 Tips to up your ‘Gram game!

I am sure by now you have made an Instagram account, if not create one and then come back to this blog to up your ‘gram game by keeping few things in mind to make your account look attractive on Instagram. So now let’s dive straight into what should be done while creating a public account on the ‘gram.

TIP 1: Select and stick to your blogging niche!

It’s important to select a particular niche and stick to it so that your audience knows what your page is about and what content you will be posting.

E.g. if your page is related to food then don’t talk about selling clothes. But you can definitely correlate, e.g. if you talk about cooking, you can give your audience a few tips about healthy food or dieting, this will help your page to have a wider reach and attract more people.

The main question that you should ask yourself is what is the niche of your page and if you are clear on that, it will help your content be focused and give a good understanding to your audience. So spend time wisely deciding which niche you’d like your content to be focused on because once you pick a niche you’ll need to stick to it for the long run.

TIP 2: Think of a catchy bio and add links in bio if necessary!

After deciding your niche, find a good profile picture that is pleasing and at the same time relatable to your content. The next step is to write a bio for your page which will tell the audience what your page is about. It should be short, max 150 characters and it should be convincing enough for a new visitor to follow your page. Think of it as "the first impression is the last impression", if it’s not catchy enough you have probably lost your new visitor. You can even add links to other social media accounts in the bio of your page so that it’s convenient for your target audience to have a look at it.

Eg: IKEA has mentioned a catchy bio which tells us that we can trust this store, it has mentioned where its store is located and even provided a link to their website. At the same time, IKEA has provided an icon of “view shop” so that people browsing can just click on it and have a look at the

various products in their shop.

TIP 3: Use relevant hashtags for posts, reels, and videos!

Hashtags are the ticket to reach a large chunk of the audience. Use hashtags that are relevant to your content and it will help other people discover you. Without this, your page might get lost in an endless sea of content on Instagram. Instagram allows you to use 30 hashtags, so pick the right one and get discovered by the right audience. Also, check the frequency of the hashtags.

E.g.: If a particular hashtag has under 500 users/posts/searches, then there is a possibility that people aren’t searching for that content. Research on your hashtags beforehand and you are good to go.

TIP 4: Keep sharing stories every day and be authentic!

To be authentic maybe sometimes difficult but it will surely help your audience know that every day in your life is not glitz and glam and that you have a life just like everyone else does. So it’s important to be authentic and keep sharing stories of your daily routine to make your followers be entertained which will help your stories be more engaging. Your audience shouldn’t feel that they are interacting with some brand, the more truthful you are to them, the better following and reach you will get.

Swipe Right

TIP 5: Use a proper camera for amazing photography!

There is a saying, “A picture speaks a thousand words”, which gives us the insight that the picture communicates a lot more than words. To grab the attention of Instagram users, it’s necessary to use good-quality pictures to catch the eye of the public out there.

TIP 6: Combination of secret tips!

Here are some more tips that most of you might not know or think that it’s not important. Collaborate with other bloggers and influencers and even engage with your followers. Have a consistent schedule to post stories and pictures and using the various Instagram tools, try to make it fun and aesthetic. Make sure you use story highlights as well so that some new visitors will know all about you under one roof.

Follow these tips and you will see the results in a very short time!